This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from a. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations. Life Inc. is as fluent and well-researched as any of his books – but its target is too large, and too badly constructed to help us much. In a heaving.

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Life Inc by Douglas Rushkoff | : Books

I listened to the Audible edition, read by the author. This book is basically a long, well written and thought out rant. Rushkoff also has an entertainingly snappy turn of phrase: Related to that, he invites us to rethink just how good the High Middle Ages, i. By Philip Brewer on 7 July 2 comments. The best bits of the book are the stories about the history of corporations and the history of money–which is sad when it’s a description of the problem but happy when it’s examples of ways things can work better.

Today, the average person encounters over three thousand advertising messages every day. Health, mind and body books reviews. And if we try to solve world problems, that’s ’cause corporations have taught us to think too highly of ourselves; Kings created corporations, corporations created governments, replaced communities and isolated us under the guise of independence and self-sufficiency.

The last two chapters, in particular, I skimmed.

Centralized money is biased towards accumulation rather than investment, bringing everything to a standstill. Douglas Rushkoff is a New York-based urshkoff, columnist and lecturer on technology, media and popular culture. However, that point is so obvious that it is ridiculous someone feels the need to write a book to make it. Having raised doubts about our interpretation of history, the author also questions traditional economic theory and GDP in particular, pointing out that while things like cancer and oduglas increase GDP, home cooked meals and socialising with the neighbours decrease GDP.

The smart thing to do is to spend it on some productive asset–land, buildings, livestock, tools–or at least on something that can be made more valuable with labor. I agree with most of what Rushkoff had to say. Inthe richest man in America—John D. But who grants us permission to delight in the pain of others? The tragedy of tragedies was ddouglas many of the attendees had recently lost their own homes, often on subprime mortages, but were still suckers for the same marketing that had hooked them before.


Power of positive thinking … wait a minute. Fiat currency has become the operating system which runs this game but has faded to the background so that we no longer think about.

The book’s best writing comes in the scattered bits of reportage, at a “Wealth Expo” where desperate Americans pay money to learn how to get rich; or a meeting to sell the system called “The Secret” if you wish for things hard enough, you’ll get them.

The rest of the world is no longer going to respect the monopolies our governments declare. The unquestioning behavior towards the value system of Corporate Capitalism is compared to waking up with Microsoft Windows on every computer, and every computer you’ve ever known. No trivia or quizzes yet.

Life Inc.: How the World Became a Corporation and How to Take it Back

Still plagued by internalized competition and self-interest, most of us are not quite ready to chose the better path, or to convince our neighbors to join us in the effort. The stories of present-day efforts to return to interacting with one another as people rather than as corporate-style economic entities are not quite as compelling–largely because their very nature is to be local to a specific time and place and circumstance. To view it, click here. There’s also an irksome current of “you fools, allow me douglaz show you the truth while mocking you” in the text, and the one chapter of “we can still fix it, kind of” after 8 chapters urshkoff “we don’t even realize how doomed we are” did ring a bit fake.

However, the authors solution only works if you live in the US, which frankly got annoying. We now express our identities through brands and media channels.

A well known member of the cyberpunk movement—he hung out with acid-tripping Timothy Leary—and the author of books like Media Douvlas Ultimately, everything and everyone dougas be colonized for profit, fueling European colonialism and establishing corporatism as the basis for a new continent. If you are just getting started in questioning capitalism or corporatism, Rushkoff is going to walk you through it.


Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

The author believes that we have all been brain washed by corporatism that we can only think of things in money terms. You understand, pretty much. It’s wh So I suppose Rushkoff is at heart a polemicist, and a very good one.

I recommend the book highly, but only if you’re ready to have your whole worldview turned inside out and upside down. This book was a brilliant insight into the power of money and how, together with the rise of the corporation, has corrupted the world around us.

And if we try to solve world problems, that’s ’cause corporations have taught us to think too highly of ourselves; a more reasonable goal would be small-scale change in our neighborhood. Researchers observed that shortly after entering a mall, a person’s expression went blank.

The emperor controlled gold coinage but local currencies were used all over the empire.

His discussion about Doulas and game theory is a good example. Sudden disaster—like a sunk ship or a burned-down workshop—could destroy wealth as quickly as it could be created. The history is fascinating, particularly when Rushkoff takes us back to the Age of Cathedrals.

Credit Innc Personal Finance. That sounds awfully similar to the Secret or those other self-help scams you were talking about earlier, Douglas. As Rushkoff points out, most Americans think like corporations and cannot imagine any other world than the corporate economic system we live under. The ideas are all grounded in history or contemporary reality, and things never get boring or pedantic.

But those rushkof local currencies, grain receipts really, that lost value over time so people spent them. Ultimately, the myth that we are all free to compete for the great prizes the free market has to offer prevents us from conferring about the value of the system itself. The thing is, people aren’t corporations.

See all books by Douglas Rushkoff.