GLOBAL MARKET RESEARCH – ESOMAR INDUSTRY SURVEY. The year brought with it a crisis in the world’s financial markets. Web platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. Inflation rates INDEX. CONTENTS. ESOMAR is the essential organisation for encouraging, advancing and elevating market research .

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The Esomar Global Market Research Report found that although overall revenues were up by a gross level of 4. Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI.

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Or try Advanced Search. The UK managed to buck the trend by posting 2. News sign-up Sample reports.

Latin America was the strongest performing region, with growth of 5.

Global market research revenue growth declines

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The news was better in Europe, where overall growth after inflation for stood at 0. Explore all these new features Maybe later. Gloabl an Alert Now.

Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. It also showed that market research in 28 countries was in decline after inflation was taken in to account, including in the US, down by 2. LONDON – Market research revenues, until recently seen as a good area of revenue growth by the advertising holding companies, fell in 10 of the top 25 market research markets, a survey has found.


Become a Campaign Member. It’s a view borne out by the findings he presented of an eight-country study of consumer attitudes to sustainability conducted by his own agency.

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